About
My passion is crafting stories that resonate with my client’s customers.
I provide a creative strategy to define, design, and deliver your message. My philosophy is an integrated approach that combines both business and design methodologies which allows me to bring a fresh perspective to every project; hence the name fitosophy.
I graduated from Parsons School of Design with a Bachelor of Fine Arts in Design and Technology in 2009 and completed a Master of Business Administration from Babson College in 2013.
Additionally, I have extensive experience leading cross-functional teams to produce creative work for startups and Fortune 500 companies across various industries: entertainment, food and beverage, healthcare, luxury brands, public relations, sports, technology, and telecommunications.
When I’m not working, I enjoy capturing landscape and city photography as well as brewing and drinking single-origin coffee.
*Although I've worked with companies who are leaders in their fields, I am unable to show some of my work due to NDAs. I'm happy to discuss and walk you through projects to give you a good understanding of my experience.
FITOSOPHY
Creative Director
2017 – Present
MICROSOFT
Design Manager
2022 – 2023
CITRIX SYSTEMS
Senior UI Designer & Digital Producer
2020 – 2022
ZEROFRACTAL
Creative Director
2013 – 2017
VILLEFERR
Animator and Editor
2009 – 2011
Bachelor of Fine Arts - Design & Technology
Parsons School of Design
New York, NY
Master of Business Administration
Babson College
Wellesley, MA
Languages
Spanish (Native) & English (Fluent)
Technical
Adobe Suite (After Effects, Premiere Pro, Photoshop, Illustrator, XD, Lightroom, InDesign, Audition, Acrobat, Media Encoder, Camera Raw), Cinema 4D, Final Cut Pro, Photography, Video, UI/UX, AR/VR Apps & Demonstrations, Web Apps, Web Design, Mobile Apps, Jira, Wrike, Office Suite, and Keynote
CONTACT
expertise
Art Direction
Animation
Brand Identity
Corporate Identity
Design
Editorial
Photography
UI/UX
Video Production
Web Design
3D Rendering
© Fitosophy, LLC. All rights reserved.
Made with ❤ in Miami
Made with ❤ in Miami