fitosophy

About

My passion is crafting stories that resonate with my client’s customers.
 
I provide a creative strategy to define, design, and deliver your message. My philosophy is an integrated approach that combines both business and design methodologies which allows me to bring a fresh perspective to every project; hence the name fitosophy.

I graduated from Parsons School of Design with a Bachelor of Fine Arts in Design and Technology in 2009 and completed a Master of Business Administration from Babson College in 2013.

Additionally, I have extensive experience leading cross-functional teams to produce creative work for startups and Fortune 500 companies across various industries: entertainment, food and beverage, healthcare, luxury brands, public relations, sports, technology, and telecommunications.

When I’m not working, I enjoy capturing landscape and city photography as well as brewing and drinking single-origin coffee.

*Although I've worked with companies who are leaders in their fields, I am unable to show some of my work due to NDAs. I'm happy to discuss and walk you through projects to give you a good understanding of my experience.

Experience

FITOSOPHY
Creative Director
2017  –  Present

MICROSOFT
Design Manager
2022  –  2023

CITRIX SYSTEMS
Senior UI Designer & Digital Producer
2020  –  2022

ZEROFRACTAL
Creative Director
2013  –  2017

VILLEFERR
Animator and Editor
2009  –  2011

Education

Bachelor of Fine Arts - Design & Technology
Parsons School of Design

New York, NY

Master of Business Administration
Babson College

Wellesley, MA

Skills

Languages
Spanish (Native) & English (Fluent)

Technical
Adobe Suite (After Effects, Premiere Pro, Photoshop, Illustrator, XD, Lightroom, InDesign, Audition, Acrobat, Media Encoder, Camera Raw), Cinema 4D, Final Cut Pro, Photography, Video, UI/UX, AR/VR Apps & Demonstrations, Web Apps, Web Design, Mobile Apps, Jira, Wrike, Office Suite, and Keynote

fitosophy-white

CONTACT

expertise

Art Direction
Animation
Brand Identity
Corporate Identity
Design
Editorial
Photography
UI/UX
Video Production
Web Design
3D Rendering

© Fitosophy, LLC. All rights reserved.

Made with ❤ in Miami

Made with ❤ in Miami